So, if you are an m/m author, and you haven't yet signed up at the new GLBT Bookshelf, then this is me, highly recommending that you do so. I would also recommend, if you've signed up, but done little to nothing with it, that you get busy and update your author page and hopefully some book pages, too. Here's why:
They've started their advertising campaign and the traffic there is picking up. They are also taking steps to show up more prominently in search engines. Is it working? A comparison of yesterday's stats of my regular website and my GLBT Bookshelf Author Page show the number of hits to be neck and neck for the first time. Previously my regular website has been hands down the winner, but yesterday it was a virtual tie. In fact, if you add in the hits to my individual book pages, the GLBT Bookshelf page won. So yeah, if you haven't taken the plunge yet, it's time.